As Global Creative Director at Cari, my first gig was launching the brand in the UAE with the campaign "It’s Not Crazy. It’s Cari!" And what better way to make noise than by giving someone the chance to eat their way to millionaire status?
Hero film distributed at Vox Cinemas in Dubai
A 360 campaign
Cinema ads, billboards, radio spots, influencer collabs, and live events. All designed to grab attention, drive downloads, and get people ordering.
OOH in Dubai
Every meal wasn’t just a craving satisfied. It was a step closer to
1 Million Dirhams
Cari in-app banners & pop-ups
The result? A wave of excitement that put Cari on the map in a fiercely competitive market.
Premium delivery bags
Prize coupons for offline activations
Bucket hats for offline activations