In 2015 Hostelworld´s rebrand redefined the brand around a universal truth: travel is about people, not just places. “Meet the World” became more than a tagline - it was a philosophy, celebrating human connection across cultures.
A bold orange palette replaced the industry’s predictable blues, while hand-rendered typography and authentic photography captured the raw energy of hostel life. The H logo, formed by two arrows, symbolised the crossroads where journeys and friendships begin.
This shift wasn’t just cosmetic, it fuelled Hostelworld’s growth, strengthening its position as the global leader in hostel bookings. More than a platform, Hostelworld became a champion of spontaneity, inclusivity, and the transformative power of travel.
OOH launching the new brand globally
Cinema & TV AD