I spearheaded a transformative rebrand for Rent Your Machine (RYM), a premier platform for heavy equipment rentals currently expanding its operations across the MENA region.
The goal of the rebrand was to develop a visual identity that not only integrates seamlessly into the construction and heavy machinery sectors but also captures attention in the stark, desert landscapes of Saudi Arabia, RYM's biggest market.
The vision was clear: to craft a design both modern and striking, streamlined for universal application yet memorable and distinct from their existing identity. Drawing inspiration from the sleek lines of contemporary architecture, this rebrand, currently rolling out, is set to amplify RYM’s presence and elevate its legacy of industry excellence.
Inspiration
Logotype
Product Redesign
Stationary
Business Cards
Shipping Container
Trucks
Construction Fence
Caps
Heavy Machinery Applications
Meet RYM before the rebrand...
