During Ramadan, a period deeply revered for fasting, prayer, and community, desserts become the centerpiece of family gatherings and Iftar celebrations. In this context, Cari launched the "Sinful" campaign, a name deliberately chosen to captivate and spark conversation in a bold yet respectful manner.
In partnership with some of Kuwait's most beloved restaurant brands, we curated an exclusive selection of desserts so temptingly delightful, they were playfully termed 'sinful.'
Targeting a youthful audience, the campaign infused Cari's personality into every social media ad through light-hearted humor.
This approach proved effective, sparking online conversations and generating a significant surge in orders, demonstrating that even the most virtuous can't resist a taste of temptation during the holy month.