A wide range of short-form videos created for Cari’s social media channels (organic and paid), designed to support multiple facets of the brand—from promoting Cari Cart and its 15-minute delivery promise, to launching new vendors, showcasing trending food items, and driving sign-ups for Cari Unlimited, the brand’s subscription service. Content was strategically developed and delivered at speed to match the fast-paced demands of the food delivery space and keep the brand top-of-mind across platforms.