In a sea of food stalls, Cari needed to stand out - not just as a brand, but as an experience. To make a bold statement at Winter Wonderland Kuwait, I designed a larger-than-life stand inspired by nostalgic coin candy machines. A DJ spun tracks from an upper deck, while a slide led visitors straight into a giant ball pit. Guest were invited to find the golden balls hidden among the white ones. Each golden ball unlocked a prize, redeemable after signing up and placing a first order on the Cari app.
The result?
A highly Instagrammable activation that generated buzz, UGC content, and a surge in app downloads, proving that food delivery can be just as fun as the food itself.